MGAC is a construction project management firm with offices across North America and projects across the world. They work on behalf of real estate owners, guiding them through every step of the complex real estate construction process - budgeting and risk management, architecture, construction, furniture procurement, move in, space optimization, relocation communication and more. At their core, they're planners and uber project managers who help turn their clients’ missions and biggest “what ifs” into their greatest accomplishments.View the Site
MGAC's internal design team had recently updated their identity and print design platform. But as they geared up for their 20th anniversary year they wanted to deepen that brand premise and then extend the new brand platform to a digital palette and new website. They asked us to help and we gladly jumped right in. After a series of visits, interviews, surveys and offsite retreats we channeled what we heard and experienced into a new premise and website that accurately reflects the passion and purpose that drives the team.
After working through the position and story, we crafted a digital design palette that would directly influence the new website and upcoming print materials. We drew from both the solid foundation of MGAC’s team and work process and the creative energy that's released when turning visions into tangible assets.
As with many large sites, the former MGAC website had loads of content, some of which was no longer relevant to users. Some pages and sections needed to be placed in a more intuitive position. Our mission here was to reduce the amount of content on landing pages and create more meaningful “story telling” content on the deeper interior pages. In some cases we were able to shorten copy by adding video embeds to tell a larger story.
We kept the main navigation and subhead titles the same while improving the actual on-page content and adjusting the total number of subpages where needed. Desktop users are awarded with a mega-nav for three sections giving them insight into what they may find there: About, Expertise and Projects.
Transparency and relationships are at the core of the MGAC approach, so allowing users to get to know their team members and connect projects with faces and names were very important from the start. We hunkered down to write numerous bios that would later be added to the site through the admin tools (more on that later).
In the same way that it was important for users to find MGAC team members, it was equally important to get to know their Fundamentals. These have been the guiding principles for MGAC since its start in 1996. Using strong headlines and animations these testaments really push the energy off the screen.
While pushing hard on designs, we began to work some magic on the front end - adding movement of the classic red squares transforming them into rectangles, parallelograms, trapezoids and back again. The animations not only added a heavy dose of intrigue to each page but mirrored the same sense of energy and movement that MGAC projects encompass.
Our team developed a suite of tools to get the site ready for launch. With custom admins developed for Projects, Team Members, and Careers, the MGAC team has the flexibility to add new content, edit, categorize, add blog feeds, publish and link pages to each other.
Perhaps the most notable tool is the Favorites tool that will can be used by both internal and external audiences. Users can favorite markets, services, projects, team members and blog posts to create a portfolio that can be saved or shared with friends, colleagues or prospective clients.
Our favorite section to design and develop was Featured Projects, as it holds case studies for 13 of MGAC’s largest projects and clients. Each page is unique and tells the complete story of the project from its beginnings to grand opening. Because of the importance of these projects, we made sure the animations told a good story and kept the user’s attention from page load to the end scroll.
This large, complex site was completely made possible with the help of MGAC's extremely dedicated staff and leadership - from pulling all-nighters writing copy to flying across the country to take pictures - the MGAC staff went above and beyond to make this website happen. It was instantly obvious to our team why MGAC has such an amazing reputation for bringing bold missions to life.
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