If walls could talk, what would they say? The Classic American Homes Preservation Trust would tell you that the walls inside their stunning collection of homes have lots to share—and they’ve devoted their careers to interpreting, preserving, and telling those stories.

In 2021, we partnered with this nonprofit as they contemplated repositioning their organization. They knew it was time to step into a more visible and vocal role in the field, mostly to inspire, educate, and convene young preservationists.

Our work with CAHPT began with helping to reposition the organization, casting the brand as a people-centric operation and team of leading preservationists who, through their collection of historic homes, create opportunities for learning labs, education, and training for the next generation. We brought this to life through a stunning new website, one of the most critical tools in laying the foundation for new and future programming.