It’s not every day a chef with a vision for bringing authentic Mexican salsa and mole to market asks for help getting his brand off the ground—starting with its name. So when Mark Ciaburri and his wife, Adrienne, approached our team about making it happen, we were all in.

First up, the name. After exploring a series of options inspired by the storied origins of this brand—including Mark’s passion, Mexico’s diverse and dynamic regional cuisines, empowering home cooks to create something magical in the kitchen, and the transformative power of a good meal—it was settled. The brand would be Sobremesa, a Spanish word that captures the experience of relaxing around the table with friends and family after a meal.

The concept of Sobremesa and the significant cultural experience it represents became the wellspring for the brand. It shaped everything from the narrative-driven about copy to the creative identity, which included product labels, merchandise, and website design. Lively pops of color, inspired by the bright, brilliant hues so foundational to Mexican culture, allude to the products’ bold and nuanced flavors. We launched the Shopify website just in time for holiday orders and built a dynamic marketing plan that would helped Sobremesa hit the ground running.