Our work with the Lowcountry Land Trust began back in 2011 with the development of a new website. In late 2014 the organization’s strategic planning process called for the Trust to engage in bigger, broader, more collaborative, more impactful conservation work across the South Carolina coastal region. To accomplish that, we needed a new branding platform and set out to interview and engage all the key stakeholders in the organization. The key insight and premise behind the new branding platform can be summed up in one word…TRUST. Their brand of conservation is collaboration, participants working together on shared goals, conversations and relationships rooted in respect, and approaches where all parties ultimately flourish.