Caviar & Bananas is a restaurant and gourmet market headquartered in Charleston, SC, with four locations across South Carolina and one in Tennessee. Working closely with the C&B team for the past nine years has been a delight.View the Site
In 2008, Caviar & Bananas was preparing to open their first location on George Street in downtown Charleston, SC. We partnered with Kris and Margaret Furniss to began our first project together, introducing Charleston to its newest gourmet market and cafe via Caviar & Bananas’ website.
Three years later, Caviar & Bananas was poised to open its second location in Charleston’s newly-renovated City Market. We teamed back up with Kris, Margaret, and the rest of the C&B crew to update the website and marketing materials to reflect the growing brand.
The pace only picked up from there.
In 2015, it was time to redo the site. Jay Fletcher had just put the finishing touches on a new logo for Caviar & Bananas and we were tasked with creating a website to support the new identity. Our goal was to keep it clean and simple. And beautiful.
We worked with the C&B team to develop new copy for the website by bringing Margaret & Kris’s story front and center. From there, we settled on a new tagline that happened to be C&B’s guiding principle (and our mantra for working alongside them): Let’s Make Something Good.
Caviar & Bananas celebrated their eighth birthday in the summer of 2016 with another expansion, opening a new location in the Charleston Airport, and in downtown Greenville, SC - the first location outside of their adopted hometown. In the summer of 2017, C&B continued its growth and built its largest and most design-centric spot yet, a 6,600-square-foot cafe and market in midtown Nashville, TN. Leading up to these openings, we launched a series of in-store and digital campaigns designed to look as good as their food tastes, and to generate excitement and conversation about the brand. Most importantly, we tracked and measured that buzz, relating its impact to in-store visits and purchases.
Acting as an extension of C&B’s executive team, we work closely with the crew on an ongoing basis to secure a unique mix of press in all of their markets and amplify their own storytelling by supporting their email, blogging, and social media messaging and strategy.
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