Our Perspectives

Tops and Uprocks

Special thanks to all who came out on Friday night for the 41st Annual Blue Ion Holiday Party. It was great seeing everyone and from the looks of things around...

Life
T Online

The New York Times Magazine just launched a companion website for their Style Magazine (called T). Having slogged through many, many magazine sites in our work for Garden & Gun,...

Marketing & Tech
Introducing Blue Ion Stock Photography: Business Casual

Inspired by istockphoto, we're expanding the Blue Ion brand into stock photography creative and sales. We felt our combination of tech-savvy, beautiful employees, crack photographers, and inspiring office environment was...

Whatever
In A Z-Formation

We did it - 7 websites... in one year... for one client. Some might scoff at such a grand undertaking, but the folks at TBonz were willing to help us...

Uncategorized
Taglines Losing Their Strength?

Nice article in last week’s Brandweek on the decreasing use and effectiveness of taglines in marketing today. They note that during the current holiday ad onslaught many big brands like...

Marketing & Tech
Back In The Game

In the past year we've had an unfortunate string of knee injuries at BI, and the latest victim was our four-legged friend Gus. But there's good news to report. Today...

Life
Getting The Band Back Together…At Best Buy

If you stop by Best Buy's gaming section this holiday season you're likely to see a scene not too different from that pictured above. EA's new release of Rock Band...

Marketing & Tech
Viridian Day Spa

Yesterday marked the launch of Viridian Day Spa. A new, organically themed spa in Mount Pleasant, SC. Check it out here: www.viridiandayspa.com. Renew your body and mind with their nature-inspired...

Whatever
Two Steak and Kidney Pies, Please

Mmmmm. You think cheesy nachos at half-time are good? How about some Kickin' Chicken Friday?Those delicacies pale in comparison to the stuff served at the English Premier League soccer games.Steak...

Whatever
Congrats To Garden & Gun

Our friends at Garden & Gun magazine did quite well last night at the annual Min Magazine awards event in NYC. They landed second place in the "Hottest Launch" category...

Whatever