Our job and passion is to reveal what people and brands are made of—what they believe at a deep, soulful level—and share that energy with the right people, in the right moment, in the right medium. When it all comes together, it’s powerful. And we'll never get enough of it.
Marketing Campaigns
Your marketing is the sum total of all the touchpoints in the journey from discovery to purchase to brand fandom. Our strategic planning process can scale from a single ad channel or campaign up to a cohesive mix of owned, earned, and paid channels that work together to amplify your brand and activate your audience.
- Marketing strategy and campaign planning
- Google Ads and Meta platforms (search, shopping, display)
- Secondary platforms (Spotify, Bing, LinkedIn, Tiktok, Pinterest, geofencing)
- Web analytics, reporting, and measurement models (GA4, Google Data Studio)
- Shopify consulting and support
- Marketing automation and CRM platforms (Mailchimp, Klaviyo, Sharpspring, etc.)
- Social and organic content strategy
- Media planning and budget pacing and allocation
- Organic and technical search engine optimization
Brand Development
We dive deep and think big to elevate your brand and strategically position it for success. We make it our mission to crack your community and organization wide open to uncover passion, beliefs, and shared purpose.
- Audience and market research
- Brand framework: purpose, vision, mission, values and position development
- Brand architecture and strategy
- Brand naming
- Brand concepting and storytelling
- Identity design
- Brand films
- Materials concepts
- Brand guidelines
Creative Content
At its core, our design and creative content development disciplines are meant to re-energize your brand and bring your story to life in the right mediums, at the right moments.
- Editorial strategy and copywriting
- Social media content development
- Video and photography production
- Brand materials concepts
- Print collateral and packaging design
- Environmental and event design
- Interactive design and UX
- Graphic design and illustration
Website Design & Development
A critical hub for all marketing efforts, your website platform will be built by our design and development team for you and you alone. We believe in the power of custom-built websites and apps, developed by the same in-house team that guides you through the entire process. This cohesive and connected approach drives better user experiences and stronger marketing performance.
- Website development
- App development
- WCAG Compliance
- Website and application hosting
- Ongoing technical support
Outdoor Lifestyle Marketing
Outpost is a team at Blue Ion that's focused on reconnecting people with the natural world. Staffed by Blue Ion outdoor enthusiasts and adventure seekers, we love to work with brands that share our passion for getting “way out there.”
- Brand development for outdoor products, destinations and conservation
- Campaign planning and management
- Creative content and brand collateral
- Public relations
- Media events
- Affiliate marketing
- Website and digital development
