T Online

The New York Times Magazine just launched a companion website for their Style Magazine (called T). Having slogged through many, many magazine sites in our work for Garden & Gun, I’d say they’ve done a fine job of transferring the print experience to the web. The site is clean and uncluttered, with just a few, bold elements dominating any single screen (unlike most mag sites that shove everything in your face). The navigation is inviting and the flash-based content flows nicely. And they’ve included advertising in way that complements editorial and doesn’t interrupt the experience. In the end it succeeds as an equal companion to the pub, rather than a mirror of it.

Only complaint could be the readability of the article text. But the video and photographic content are the stars anyway…especially the interview with Natalie Portman.

There’s also a companion blog called The Moment, which, as you’d suspect, carries more timely contributions and dialogue.