Our Perspectives

We have a long history with the Charleston Area CVB. Back in 2001, we came together and crafted the brand position that continues to drive the marketing efforts today. Along...

Heads up meeting and event planners! The Charleston Area CVB has a new website for you and your life might have just gotten easier because of it. Blue Ion and the CVB are...

Why is "banner ad" a 4 letter word in the marketing world? Well, quite frankly, they historically suck. Intrusive, poorly targeted eye sores. No one wishes for more banner ads anymore...

Blue Ion recently launched an improved mobile website for the Charleston Area CVB (teased on the blog back in January) and I thought I'd share a bit about the decision...

I went on a trip recently to Puerto Rico in search of sun, surf, and relaxation. I got all those things, sure. But, I also got a lot more thanks...

I'm a right brained, visual learner. But, I work with numbers all day. In fact, I went to college and graduated with a degree in Fine Art. I never in...

This month we're launching the second phase of a Point of Sale system for the Charleston Area Convention and Visitors Bureau. The first phase was to sell tour tickets and...

One of the truest statements about the internet is that everyone uses it differently. Have you ever sat behind someone and watched them complete a task on their computer, and...