OFF = ON Movement
Trendwatching has a nice article on the growing number of products and services in the offline word that are adjusting to and linking / merging with the increasingly dominant online world. In their article OFF = ON, they point that more and more the physical world is playing second fiddle to the digital world…from commerce to communications to politics.
They define the OFF=ON movement as this:
They highlight traditional offline products that have incorporated functionalities that make connecting to the digital world easier… The JVC Everio Camcorder – incorporates a one-button upload feature that allows direct uploads to YouTube – limiting video length to 10 minutes to adhere to YouTube’s file size limit. And Webkinz, offering a unique code on each toy that allows children to connect with and nurture the virtual version of their pet.