Corporate Web Site As Aggregator
A recent post by Forrester Research analyst Jeremiah Owyang illustrates the changing role of the corporate Web site – from fairly static brochure to aggregator of all social conversations (good or bad) taking place around the Web. Our very own NW posted one of the bleeding edge examples of this via the CP+B beta site.
We’re seeing the need for the same shift.
As more and more of our clients set up Twitter accounts, Facebook pages, Youtube and Flickr accounts, the conversations about their brand are “pollinated” (to use Jeremiah’s wording) across these various sites, profiles, and user accounts.
And as our clients (and other businesses) get more comfortable using social media, the question is shifting from “how do we get involved” to “how do we bring these conversations back into our main (corporate) web site?”
While we don’t have anything as elaborate as the CP+B site (yet), we wanted to highlight some basic examples from a few of our clients’ Web sites. Our next round of site launches should take this concept even further and align with the vision Jeremiah outlines in his post.
For now, here are a few clients that are moving in that direction.
Eye Level Art Events Pages
Nest Realty Group Twitter Mashup
The Charleston Angler Blog to Home Page Feed
Coastal Community Foundation Twitter / Blog / News to Home