Lore

Get Your RT Gear

We recently had the great pleasure of working with our friends at RT Gear to relaunch their golf car accessories business. RT Gear provides add-ons to funup your golf car – custom seats, mud tracking wheels, gun racks (yeah!), shopping baskets and more. The golf car business is in their blood, and we’ve had a lot of fun working with their team on the new brand launch, materials and marketing efforts. The whole story revolves around the “fun” concept..because that’s what golf cars are all about. And RT Gear simply makes yours more fun. Here’s a peek at the new identity, sales brochure, website and magazine advertising that were all part of the launch efforts…

Many thank to RT Gear for all the fun…and to Henry Mathieu for the great work on crafting the story and copy.