The Berlin Business Office (BBO) works to strengthen economic ties between Berlin and the United States by helping businesses expand their operations from one market to the other. After it opened in September 2019, the BBO sought a partner to help develop their brand identity and digital presence. It was imperative that this new identity nod to the BBO’s ties to the City of Berlin while also standing alone as a distinctive entity.
Our answer? Channel the existing brand of the capital city into the BBO’s new logo and identity, and bring it all to life through a website that embodies the vibrance of the city and the energy of its startup and tech sectors. The site is a true reflection of the group’s work. It gives businesses the information they need, forges new relationships while strengthening existing ones, and connects visitors with the real experts on the process—the BBO team.
In A Nutshell:
Our design team at Blue Ion did an excellent job of using imagery to exemplify the business culture and beauty of Berlin.
- Kristina García, Managing Director, BBO