Watch This Space – New Google Display Ad Campaign
Google’s launching a new campaign to tell the world’s marketers all about their display ad capabilities.
They’ve invested millions in acquisitions and technology to make planning, purchasing, and tracking a display advertising campaign easier than ever – and it’s time to spread the word.
The campaign, called “Watch this space” (as in the advertising space) features a new microsite and the promise to bombard us with online, print, and other forms of advertising to promote their advertising option. The creative is pretty fun (see video below).
Here’s their blog post announcing the overall strategy, and recent coverage on the Media Decoder blog (h/t to @tjeffrey).
Here at Blue Ion, we’re slowly testing out the display network options, and have found the new tools, targeting options, and reporting capabilities pretty awesome.