The Fun Theory

Hats off to the folks at VW for their work on The Fun Theory.  It’s an effort to prove that you can change people’s behavior for the better by making the most regular of activities fun.  The experiments are captured on video and posted to a site that encourages others to participate and submit their ideas that help prove The Fun Theory.  The most popular, Piano Stairs, has gained over 6 million views on YouTube.  Good stuff… and nice, positive brand association for VW.