Google Social Search Primer Video

Here’s a fun video on how Google’s social search works. It’s recently been released from labs into beta format.

Example screen shot of my Google profile in the wild on a search for “Chris Simpson.

Chris Simpson on Google

So what does this mean for your business? Be sure you’re optimizing your social networks. Start (or keep) blogging, grow a Twitter following, get connected to others through Gmail and/or Gtalk, create a Google profile and ABSOLUTELY make sure you have a local business center account. We’ve already seen tweets show up as incoming links to our sites and be sure Google will (if they’re not already) be using those as a ranking factor.