Branding for Architects

Had a great time yesterday sharing thoughts on branding and marketing at the American Institute of Architects’ fall conference in Columbia. We believe that great architecture provides important lessons for great web development, and have taken much from the field. It was a nice opportunity to give something back.

Here are the prez slides…we discussed how architecture practices, projects and the profession as a whole are presented today, and dug into thoughts on branding and connecting in these times. Thanks to everyone at AIA for a great day and specifically to Alan Purvis for inviting me to speak at the event.