Our total rebrand for this DC-area cybersecurity, telecommunications, and enterprise IT company involved nearly every department at Blue Ion. The NetCentrics CEO, Lawrence O’ Connor, charged us with the task of better articulating NetCentrics’ unique story—the 25-year-old company has a proven reputation for working with integrity and valuing relationships, yet proactively adapts to meet new challenges every day. To make that happen, we drafted a dynamic brand story and new tagline (“Your Next is Our Now”), revamped company materials top to bottom, delivered brand guidelines and social media strategy, and brought it all home through a new website.
Knowing that NetCentrics aimed to use the website as a recruiting tool for top talent, we built out a robust culture and careers page and conceived of a new one dubbed “Our Next 25.” This content-rich section offers NetCentrics ample opportunities to show off their industry leadership and enthusiasm for evolution. To further set the brand apart, our designer eschewed stock photography in favor of custom graphics, which thanks to subtle animation, come to life on the site and direct user flow.
In A Nutshell:
Facilitating organization change to support the next 25 years.