Our Work

East Market

Design  •  Marketing  •  Programming

Case Study:

East Market

In Philadelphia’s Center City, Market Street carries a storied history. Once home to Benjamin Franklin, architect Jacob Graff, and philanthropist Stephen Girard, it’s also where Thomas Jefferson drafted the Declaration of Independence. True to its name, Market Street was home to iconic department stores like Wannamakers, Gimbels, and Snellenburg’s – and welcomed generations of families to the city.

Our friends at National Development invested $800 million to bring a vibrant neighborhood of shops, restaurants, workspaces, and dwellings, to life – and welcome the next generation to this great American City. East Market is more than just a collection of new buildings; it’s a thriving gathering place where ideas are born, businesses grow, and people flourish.

Partnering with their marketing team, we channeled the passion and purpose of East Market into a digital plan, developed the base web platform, and launched digital marketing programs to engage and inspire the local community, prospective tenants, and a new generation of makers, thinkers, doers, and believers.

In A Nutshell:

Reenergizing Philadelphia's Center City

  • Analytics, Measurement & Tracking
  • Brand Strategy
  • CMS Development
  • Marketing Strategy
  • Paid Search
  • SEO
  • Website Development