We were honored to help support Dee Norton’s mission to prevent, protect, and heal through the design, development, and launch of its new website. The Charleston, South Carolina-area nonprofit is dedicated to preventing child abuse, and serves as an important ally, resource, and treatment center for youth and families alike. 

As our strategy team drafted the new website’s schematic, we saw the opportunity to organize it by Dee Norton’s target audiences—Professionals, Parents and Caregivers, Tweens and Teens—ultimately creating tailored user paths. Next came the content and design stages, which called for tailoring copy by audience type and designing pages in flexible modules. These designs accommodated large amounts of content and external resource links, organized it all so as not to overwhelm readers with at times sensitive topics.