Our Work

Coastal Conservation League

Branding & Strategy  •  Design  •  Marketing

Case Study:

Coastal Conservation League

While the Coastal Conservation League has been a staple in the community for decades, their work, just like our environment, was evolving — and they needed a way to communicate that. As they approached their 30 year anniversary, as well as transitioned to a new Executive Director, CCL knew they were at a critical moment in their company’s history—and we knew that it was the perfect moment to make an impact.

To build an evolved strategy and brand presentation, we started by taking a detailed look at the role CCL plays in our community, both as a defender of our coastal environment as well as a champion of the people who rely on it. What we really saw, however, was that CCL mirrored our Lowcountry landscape in more ways than one.

Like the way our creeks weave together or the roots of a live oak twist into one, we found that Coastal Conservation League not only interconnects with the community, but ultimately becomes stronger at those very points of connection. Their future, we found, was ultimately about community collaboration. About the unique roles we must all play to exist together, as one. About how together changes everything.

The end result was entirely new branding, messaging and marketing materials to help CCL and the community itself go into the next 30 years as a united front, working together towards a common goal.

In A Nutshell:

Together Changes Everything

  • Brand Strategy
  • Brand Writing
  • Identity Development
  • Illustration
  • Marketing Strategy
  • Print Design & Collateral
  • Website Development