Armed with the largest cash prize for artwork of Southern Artists, this nine-day event continues to increase its economic impact on the town where it started. Our work with ArtFields began in 2012 preparing for its launch. We have since built two editions of the core website, including the voting platform that allows people to participate and award the top prizes. Along the way we’ve evolved the Artfields brand identity and palette to provide more range and flexibility, and have served as the creative lead for digital advertising and event signage – and as storytellers and relationship builders through PR, content, and consulting. As Artfields continues to flourish, we’re also helping lead the creative charge for three arts-related organizations that operate under the same governing body, the Lake City Creative Alliance.