Work: Case Study The Gant Aspen
The Gant enlisted our help in crafting a new website to better present its unique setting and robust amenities, streamline all content, and reinvigorate the brand. After launching the new website we’d then then turn our focus to boosting their ongoing digital marketing campaigns.
To set a successful foundation for the project we kicked off with a collaborative content and design review to ensure that every element of the new website and digital campaign would reflect The Gant’s brand and the unique spirit of Aspen itself. “Authentically Aspen” was the core focus for the website and team.
After rewriting all the copy we developed an overall design palette that featured a warm, elegant approach with flexible patterns and nods to The Gant’s ski-town setting. The website’s navigation is streamlined, with content carefully curated and copy revised for clarity and impact. Subtle animations enliven the browsing experience without overwhelming it, adding polish and a sense of movement that echoes the dynamic energy of Aspen.
The website has elevated The Gant’s “Authentically Aspen” story and appeal, and provides a robust platform for our ongoing marketing campaign performance. Behind the scenes, the new website is powered by a content management system that allows The Gant team to update offerings and information with ease.
