Work: Case Study Bubba
When we connected with the crews at Groundswell PR and Bubba to help bring their vision of a print magazine to life, we could hardly wait to dive in. Known for their fishing tools and gear, Bubba had developed a passionate following around water-to-table culture and was evolving into something far beyond a product company.
Bubba supported anglers in their quest to live on the edge of angling adventure, exploring the open water. This insight brought boundless to the surface as a central rallying concept for Bubba’s new print magazine.
We created an editorial plan for the magazine that hit the right balance of product features and lifestyle stories, all through the lens of actual Bubba enthusiasts. In the mix of stories: an illumination of waterman culture–from fishing and spearfish, to cleaning, prep, cooking, and gathering around a table, and profiles of angler chefs, guides, and adventurers who pulled double duty as ambassadors for the community and brand.
Our process began by envisioning the look and feel of BOUNDLESS magazine. We developed guiding designs for the new magazine–from the cover, editorial layouts, and infographics, right down to the table of contents and paper stock.
With the design dialed in, we got to work on production. Our writers, designers and producers orchestrated the magazine in-house, from developing the product copy and editorials to designing all feature stories. We tapped a talented team of travel and outdoor writers and photographers for the feature articles, surf-to-table recipes, and more.
To celebrate the magazine’s official launch at the ICAST sportfishing tradeshow in Orlando we designed a label for a custom Bubba blonde ale, perfect for post-session reading and refreshment.
Our publishing collaboration resulted in a 52-page, high adventure, print magazine that brought the brand and community to life through rich storytelling and inspiring design. This new platform helped Bubba emerge as a true lifestyle brand–and garnered plenty of excitement among key trade partners and retailers alike.
