Lore

Yoga Posers

yogagear

Enjoyed Rob Walker’s article yesterday on Lululemon’s sales growth in its “yoga-inspired athletic apparel.” They’re bucking the economic trends by tapping into what Dan Ariely of Duke University and Michael Norton of Harvard call “Conceptual Consumption”…..embracing lifestyle without actually doing the practice. Sort of like sporting a Patagucci jacket for trips to the grocery store.