The WNC mountain and gravel bike scene is world-class and the community will now have a gathering worthy of its terrain. In May 2025 the inaugural WNC Bike Fest will be held at Ecusta Brewing in Brevard, NC. Produced by Pisgah Area SORBA and presented by Hunter Subaru, the celebratory event will feature bike demos, gear and merchandise, group rides, music, food and drink, and more.
Our friends at Pisgah Area SORBA reached out to see if we would be interested in developing the new brand identity for the Bike Fest. That was a definite yes. They do incredible work advocating for our WNC trails and organizing the immense volunteer effort it takes to maintain and keep our trails in top shape. After Hurricane Helene ripped through the mountains last Fall they marshaled their volunteer teams to clear and then reopen so many of our beloved trails, so that the community could recover, heal, and play again.
Our path through the branding project was about celebrating the off-road cycling scene in WNC and the community behind it. Something that reflected the distinct personalty and character of the region, that was loud, proud and all fun.
With a marquee-inspired wordmark and a palette of colors and icons that represent various elements of the Pisgah range, the final identity package set the stage for the event’s marketing, materials and merchandise. We had a blast working with the Pisgah Area SORBA team and we hope you come out and join us all on May 10.
