One of my favorite email marketing blogs, RetailEmail.blogspot.com, has a new post dissecting Home Depot’s email creative, specifically the inconsistency of hyperlinking their images and text.
I argue this point every day: make your links look clickable, and keep the clickable elements consistent. It’s something we can all do a better job of throughout the development process. And no, the “hand” is not enough.
Here’s some old, but still relevant advice from the W3C and Useit.com on how to best use links and link copy (no “click here,” please).