There’s No “My” In “We”

It’s about time that all the internet-related “my” hype dies. Isn’t the “Me Decade” supposed to be over? Wasn’t that the 80s or 90s? Together, WE can end the MYbrandname.com trend. It’s not really just your brand anyway, is it?

So, here’s to more “we” in our lives. We = community, connections, social networks, etc. I like Al Gore’s new We Can Solve It campaign to end global warming. It’s important, hip, positive and even looks fun. Me is just a backwards and upside version of we anyway. And most of all, we is something we can do together.