Shout-Outs from Dave Ramsey
The Dave Ramsey show is one of the fastest growing radio programs in the country. The show bills itself as “the voice of financial wisdom in today’s debt-ridden lifestyle.” Part of their success Dave’s no-nonsense advice dished out to those lucky enough to get through after waiting on hold all afternoon. My favorites are the “stupid tax” stories.
In addition to not allowing credit cards to purchase items in their online store, the show is fanatical about who they let advertise with them – even firing advertisers if they breach consumer trust or violate the show’s strict code of ethics and conduct.
So, it was a big deal when one of our clients, Carothers Crossing, worked out an advertising arrangement on the Nashville-based show. If you’re familiar with talk radio, you’ll know the format: advertisers get a personal shout-out from the host. This format is great because it’s similar to word-of-mouth – a trusted referral sent to thousands of captive listeners.
The transcripts from the ads are here. Or you can download the MP3s:
P.S. Dave is coming to Charleston soon if you want to see him in person.
Ad Version One:
Hey folks, I’ve been telling you for awhile that now is a great time to buy a new home, right? Well, the best place to buy is in Carothers Crossing. Here’s the deal–They have a wide variety of new homes for every budget. AND I’ve known the Town Founders for a long time, which is why I feel completely confident in sending YOU there. These guys have an amazing vision for recreating the charm of Nashville’s historic neighborhoods, complete with neighborhood markets & cafes. Folks, when you invest in a home in Carothers Crossing, you get to be part of a small town that promises to GROW & EXPAND for years to come. Investing in a new home in Carothers Crossing ensures your home is the very best investment you can make, and that just makes good sense. Before you look anywhere else, go experience Carothers Crossing. Located 1 mile south off I-24, at exit 62, adjacent to Cane Ridge Park. For more info, visit carotherscrossing.com. That’s CarothersCrossing.com and tell ’em Dave sent ya!
Ad Version Two:
Hey folks, remember those days of playing ball in the street, exploring the great outdoors, or just sitting on the front porch with neighbors? Well I gotta tell you, the best of the old is being brought to life at Nashville’s own unique traditional neighborhood: Carothers Crossing! Folks, I’ve known the Town Founders for a long time–I LOVE their vision for recreating the charm of Nashville’s historic neighborhoods, complete with markets & cafes. And there’s more, they have a wide-variety of new homes for EVERY budget, and you get to be part of a small town that promises to grow & expand for years to come. Hey, that’s why I’m so excited about this place because NOW’S the time to invest. A new home in Carothers Crossing will be one of the best investment you’ll make! Before you look anywhere else, check out Carothers Crossing. Located 1 mile south off I-24, at exit 62, adjacent to Cane Ridge Park. Or visit carotherscrossing.com. That’s CarothersCrossing.com and tell ’em Dave sent ya!
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