Lore

Russell Lands Refresh

Posted on 04/06/2009 by blueion

Last week marked the double-launch of 2 new websites for Russell Lands, a community developer in Alabama. They had been going through a rebranding effort and wanted to migrate that to existing sites we had already built on the web. Included would be their corporate site as well as the real estate arm. The catch – we had a little under a month to pull it off for both sites.

While most of the content remained the same, we did a pretty thorough overhaul of the organization and page layout as well as brought the look of the print campaign online. The result is an excellent example of how an existing site can be refreshed quickly by editing copy on-hand and breathing new life into the design.

Happy to say we came in on time and at budget. Big thanks to Jeff at Russell Lands for being my project-manager counterpart and helping to pull everything together. Check out the sites: