Re-Branding New Bridge Equestrian Community
New Bridge is an 861-acre private, gated equestrian community nestled among rolling pasture lands of Aiken, South Carolina, a renowned equestrian destination with a vibrant downtown. Founded in 2000 by Russ McCall and born from the excitement, intensity and tradition of polo, New Bridge embraces equestrians of all disciplines as well as those who simply love the outdoors, with all sharing the essential joys of a life that celebrates horses, people and land – in a place that connects them.
Our work with New Bridge started towards the end of 2017. We were tasked with helping evolve the brand by better telling their story and then updating marketing materials to reflect their new brand premise of “Room to Play. Room to Ride. Room to Live.” This consisted of a new style guide, brand manifesto, community brochure, interactive masterplan and updated website design.