PopUp LeBron

In the lastest pop up retail effort Nike opened a temporary exhibit space in NYC (476 Broome) for LeBron IV…. coinciding with his arrival for the Cavaliers/Knicks game. On Nov 11 it was open by invitation only to nikebasketball.com members…and then stayed open to the public until Nov 15 when it shut down. The design team included the company that works on apple stores. These spaces are pretty nice examples of interactive storytelling. Here are some photos….

New shoe inspired by his love for Fruity Pebbles.