Our Perspectives

Brian found us a new song to play for site launches. GET PUMPED!

A great idea from Google Labs...announced earlier this week. To help prevent you from sending lame, late-night emails after a visit to your local bar, they've launched Mail Goggles. When...

Business Week has a nice article on the number of brands using Twitter these days. Some are using it to follow customer tweets so they can then respond (even though...

I'm enjoying Groundswell, Forrester's recent book on social media, technology and marketing. It's full of insights and applications for anyone looking to tap into word of mouth/mouse. The central premise?...

The Colbert Report makes an interesting point about oil companies and their green advertising campaigns...best of all is special message from Prescott Oil (starts at the 1:15 mark).

Last Friday I was up at Furman University in Greenville to attend the first class of a 6 part course on Sustainable Leadership....presented by the Urban Land Institute (ULI). ULI's...

In typical BI fashion, we were once again late in entering the InShow awards, a regional contest put on by the SC chapter of AIGA. Launching 4 major sites in...

This week also marked the launch of Oak Terrace Preserve, an earth-friendly community coming to life in the heart of Park Circle.  Each home is being carefully built to adhere...

Just launched a site for Mary Norton - an internationally recognized name for fine Italian made handbags and shoes. Dubbed the red carpet bag lady, Mary Norton grew up in...

Today there was some debate over the correct use of the term "bald face liar." To settle the point, and help guide future workplace discussions, here is the official word...