A strong new branding campaign from one of the great cities of the world. Open Copenhagen was developed to unify a series of fragmented messages and ideas that spanned tourism, economic development, events, talent recruitment and more. The best part about this effort is that it unifies without being blandly consistent and overly structured. The general theme is allowed some flexibility in execution to morph…which gives it the life and energy a community brand needs. The branding material was developed by Danish advertising firm, Peop!eGroup.
They developed a button/badge format as one small way people can participate in the efforts. Who doesn’t like button making?