Old Spice Commercials Take Over The Internet

The last couple days saw the Internet abuzz with everyone’s favorite spokesman, “the OldSpice guy,”  responding in near-real-time to comments and tweets. They literally churned out what looks like over 100 quality, funny video responses in two days. They responded to celebrities like Demi Moore and Kevin Rose (Digg) and everyone in between. Here’s the playlist of all responses.

For some of the behind-the-scenes coverage, including the thinking and hard work that went into the marathon production schedule, check out these two pieces:

ReadWriteWeb’s “How The Old Spice Videos Are Being Made”
FastCompany’s “The Team Who Made Old Spice Smell Good Again Reveals What’s Behind Mustafa’s Towel”

Here’s a response to our local friend-now-turned-hero Matt McDonald.