Lore

MINI’s Rooftop Party

Mini has set up a pretty cool rooftop experience in NYC for 10 days….as a setting for cultural events during the day and parties at night. Located at 10th Ave and 36th Street, the set was designed and built by HWKN, an architecture firm focusing on innovative environments. The rooftop effort is based on Mini’s “Creative Use of Space” campaign and is open to the public.