Keeping Tabs on Twitter
Business Week has a nice article on the number of brands using Twitter these days. Some are using it to follow customer tweets so they can then respond (even though that can be a bit stalky if not done very carefully), while others use it to build a following. Zappos CEO Tony Hsieh is a rabid user with over 10,000 followers.
It is another useful way to help keep track of what’s being said about your brand in the Twittersphere….thanks to Twitter Search. Just type in a brand and see the commentary. Here are snapshots for Obama and McCain just hours before their second debate.