Hot Flashes?!

They are hot. They are scary. They mean that you are about to…ok gross. So I may have never experienced a hot flash…and the same for everyone else at Blue Ion but we got a healthy dose of (hilarious) insight when we worked on a microsite for our buddy Tito Beveridge….. aaaand now I will answer all of your questions:

Q:  Who?
A:  Tito Beveridge, you know, the founder of Tito’s HandmadeVodka (aka your favorite gluten-free vodka).

Q: Is that his real name?
A:  Indeed.

Q: What does he know about hot flashes?
A: Not THOSE hot flashes….we are talking about The Hot Flashes movie starring Brooke Shields, Daryl Hannah, Virginia Madsen, Camryn Manheim, and Wanda Sykes. The tale of the unlikely basketball team of unappreciated middle aged Texas women who challenge the current (arrogant) high school girls’ state champs to raise money for breast cancer prevention…

Q:  So where does vodka come in to this?
A:  The crew over at Tito’s HandmadeVodka decided to launch a cocktail contest in coordination with the movie release. The winner received 2 tickets to the premier including hotel and airfare AND their prize-winning recipe was served at the premier.  So we made a microsite for their fans to submit entries – check it out here: http://hotflashes.titosvodka.com/

Q: What was your favorite part of the microsite?
A: Aw, that is so sweet of you to ask. My favorite part was the poor soul who had to wear this outfit:



And my second favorite thing on the site were the glass selections (presentation is everything, right?):


You can read about our other work for Tito’s Vodka on any of these links:

Coming soon for Tito’s Vodka from the crew at Blue Ion:

  • Complete (main) website overhaul for Tito’s Handmade Vodka
  • A surprise microsite. Hint: Furry, sometimes fuzzy and always happy to see you.

Tito's-Hot-Flashes-full(click to zoom in)