Giant Flip Book

I saw the coolest ad earlier last week on the train from Paddington Station to Heathrow. While on the underground part of the journey (and not expecting to see any sort of outside advertising) we passed a series of images of a flower.  Using the motion of the train, it created a flip book style effect of the flower blooming ending with “morning stretch”.  The ad is part of Westin’s $30 million ad campaign.  The campaign deliberately avoids standard imagery of hotel rooms and amenities and instead focuses on the experience; the feeling of renewal / rejuvenation you’ll get from your stay.  It’s really well done and a great example of how to make an otherwise static, flat ad interactive.Take a look.