Friends v. Whopper
Last week Burger King launched a sweet online promotion called Whopper Sacrifice. It’s a Facebook application that sends you a coupon for a free Whopper if you delete 10 people from your friends list.
Just download the app, starting cutting non-essential friends, and enjoy flame broiled meat product at no monetary expense. Your friend sacrifices will actually show up in your activity feed, which is even tastier.
The campaign was developed by CP+B and Refresh Partners.