Four in One

Saw this last night as I was browsing the latest and greatest at BananaRepublic.com.

The folks at Gap Inc have integrated all four brands: Gap, Old Navy, Banana Republic and the shoe store Piperlime into one shopping experience. With one checkout.  Instead of jumping between four separate sites, you can now build your wardrobe, shop, mix and match, earn and redeem points all from one place.

Interesting idea and one that I think will work really well.