Just took a look at the beta version of the CP+B website. They’ve turned their site into an aggregator of conversation about CP+B (they’re doing the same for their clients too). As Alex Bogusky puts it, the site acts as a giant digital fishing net that gathers everything relevant about them and their clients. But more than just pulling in social apps, they’re gathering feedback and allowing participation. It’s a great example of opening up to the larger conversation.