Covering Your Tails
Amid all the hub-bub of the shave-o-matic premiere we managed to release a new starter site/blog for VetCareComplete, a new pet health insurance company in Richmond, VA. Because they were just coming out of the blocks we were able to help with overall brand planning, the new identity and tagline and the stage 1 site. The blog will be the basis of a community platform, while a companion site will rollout once the insurance plans are finalized and the company is ready to begin servicing customers and affiliate vets. In the meantime, look for true life stories from the founders (practicing veterinarians) about the crazy things pets get themselves into and therefore the reason they need comprehensive health insurance (just like their owners). Thanks to Matt, Keith and A.J.