Our Perspectives

Designer Julian Hansen created this wallet-sized reference chart for picking the right typeface for a project. Now available in poster format too.

Interesting trailer for what looks like an interesting book. A bit different for a book trailer....but you could argue not different enough. Anyway.

This Thursday is Apple's press event where they're expected to unveil version 4.0 of their mobile operating system. While there have been rumors abounding for months about the core enhancements,...

Forbes reports that a recent media study by Outsell reveals that in 2010 marketers will invest more media dollars in digital/online than in print. That's a moment many predicted and...

Can a single 30-second TV ad change the perception of the world's biggest big box store chain? No....although one 60-second ad did change things for a fledgling personal computer maker....

There’s a new documentary series coming at the end of this month to the BBC... The Virtual Revolution looks at the web and how, over the past 20 years, it...

A sweet oldie....if not a little bit creepy. Who tied her to the log? Probably the Trix Rabbit.

Love this article/perspective from Nicholas Kristof in the current issue of Outside magazine. He articulates some long standing feelings we've had about non-profit/mission related marketing... It's about hope. Not fear,...

There was some brief coverage by the various news sites late last week on the new Microsoft store that opened in Arizona. Being future residents of a space above an...

Saw this yesterday morning. There were 5 planes flying in formation, turning the sprayers on/off as they flew. Was pretty cool.