Our Perspectives

I recently setup and launched a new AdWords account with all the best & standard practices in place. Campaigns opted into the Search Network with Ad Groups consisting of tightly...

As a digital marketer, I'm always keeping an eye out for well done digital branding campaigns. You don't open up your browser and go searching for one. You might as well...

This World Cup has been a roaring success by pretty much all accounts. The great sports pontificators of the world are raging about the excitement, lack of draws, quality of...

Here's the scoop from Karl on the upcoming Refresh event on July 15th. We'll gather at the Blue Ion stage from 6:00 - 7:30 pm, enjoy bevs and light food,...

A hearty thank you and congrats to the team at GIANT for pulling off such a great conf last week/weekend. All the attendees I talked to gave it major props,...

Started Wednesday morning out strong at the GIANT conference with the one and only Aaron James Draplin. Could there be anything more appropriate than hearing Tall Tales From A Large...

Exicting times in CHS this week for those interested in all things design and tech. The first edition GIANT Conference is running from Wednesday through Saturday, and will feature a...

We are lucky enough here at Blue Ion to have a close relationship with the College of Charleston, both on a professional level and a "mentoring" level. A few times...

Blue Ion recently launched an improved mobile website for the Charleston Area CVB (teased on the blog back in January) and I thought I'd share a bit about the decision...

I recently had the opportunity to attend some sessions at DIG South here in Charleston, SC and attended a session by Rocketfuel about the use of big data in display...