Our Perspectives

AIGA SC is back in Charleston tomorrow night with an event featuring guest speaker Ram Castillo - designer, blogger, podcaster and author. Ram will be talking on the theme of...

As part of the upcoming Revolve Conference (Oct 26-28 in CHS) I had the opportunity to join Ilise Benun on her Marketing Mentor podcast series. Ilise is a business expert...

Labor Day has come and gone and that means it's time to gear up for one of the more inspired business gatherings of the year...The Good Business Summit. Produced each...

On Wednesday, May 25th join Refresh Charleston and AIGA SC for a talk by author and creative consultant, Ilise Benum. We'll gather here at the Blue Ion stage and bar...

Video content consumption is growing, and will continue to grow. Why?  Similar to the situation photography was sitting in about 10 years ago, it is getting easier & cheaper to...

Last May we had the pleasure of working with Garden & Gun Land to launch their new website and brand - an extension of the lifestyle brand and magazine Garden &...

Team sports teach us a lot - valuable lessons that can have a lasting impact on our lives far beyond the playing field. Most professional leagues engage in outreach in...

I'm a victim of clickbait. Many times over. What's clickbait? click·bait (noun) ˈklikbāt/ Content, especially that of a sensational or provocative nature, whose main purpose is to attract attention and...

We're big fans of Sharpspring's marketing automation platform. It's got an easy-to-use UI (important for agent adoption) and is an affordable alternative to applications like Salesforce + Pardot, Hubspot, and...

In the last few months, Blue Ion has had significant success increasing the volume of leads and signups for our clients utilizing modal windows. Unfamiliar with the term "modal window?" It's...