Our Perspectives

Today we launched a website for Atlantic Bank & Trust...a new bank with an old-school approach to service. Working the their team and Hook USA we set out to develop...

Fox and 7-Eleven just launched a nice promo for the premiere of The Simpsons movie (opening later this month). Instead of the usual movie/fastfood toys and trinkets approach...they are converting...

One of my favorite email marketing blogs, RetailEmail.blogspot.com, has a new post dissecting Home Depot's email creative, specifically the inconsistency of hyperlinking their images and text. I argue this point...

William Means, a Charleston luxury real estate brokerage, had their Web site "Posh'd" yesterday. And no, it has nothing to do with the former Spice Girl. The Posh'd site (and...

What is it about the Olympics that always seems to brew marketing and design controversy? Remember Izzy?......a mascot so odd his name was derived from "whatizit?" (although, Izzy was a...

Here's a pretty interesting campaign from Publicis & Hal Riney for the Bay Area Chapter of the American Red Cross. The Prepare Bay Area project is an effort to raise...

In the second official installment of Lame or Game? (check Meth Coffee posting from June '95)...we offer Cocaine. This now defunct energy supplement drink from Las Vegas-based Redux Beverages took...

Today was the Charleston American Marketing Association's "blogging panel." As part of our presentation and discussion, we wanted to post some helpful links to anyone getting ready to start a...

Hip-hop veteran Rakim makes an appearance for this sweet spot showcasing 25 years of Nike Air Force I advertising. It also showcases some sweet work by Stardust Studios. Thanks to...

It seems Google has been getting some heat for advertising its own products on Adwords and quickly crafted this explanation regarding the accusations of them getting special treatment/placement. Based on...