Our Perspectives

During the last few months, we've been helping the Charleston Regional Development Alliance (CRDA) expand their international reach with Google Adwords. By using a combination of the Google’s display network,...

One of the really great things about being a digital marketer is that I have easy access to lots of data. This can be one of the challenging things as...

Blue Ion has been partners with the Charleston Area Convention and Visitors Bureau (CVB) for over a decade. A part of this partnership for the last 6 years has included managing...

I attended Search Exchange Internet Marketing Conference held in Charlotte this past Monday. I attended day one of a packed three day schedule full of great speakers covering topics such...

AdWords new Enhanced campaigns have been introduced in order to make mobile device targeting easier to setup and manage, as well as reduce the number of campaigns an advertiser has...

The Google AdWords Community is offering free help to businesses looking to optimize their AdWords account in the coming months with a new program called Back to Business! With AdWords....

While creating new AdWords ads for a client yesterday I stumbled across 'Search - Specialized' ads. I have not seen these before and was surprised when I did not find...

Google announced yesterday that they will be rolling out new match type behaviors for both phrase and exact match keywords. Both match types will now include "close variants, including misspellings,...

AdWords has rolled out another feature to better help asses ad creative policy & approval statuses. This feature can be found under the ad tab in your AdWords account. Simply hover over...

This post is for restaurant marketers that want to get past the basics of AdWords and dig into the more technical and advanced tactics and tools that AdWords has to offer....