Our Perspectives

In the last few months, Blue Ion has had significant success increasing the volume of leads and signups for our clients utilizing modal windows. Unfamiliar with the term "modal window?" It's...

Is retargeting creepy or cool? First of all, let's define retargeting for the uninitiated. The company "Retargeter" (which sells complex retargeting solutions) defines it as "a form of online advertising that can...

Several months back we started using Google AdWords Conversion Import feature to better track activity occuring outside of the interwebs for a client. Results have been awesome. With the new...

Why is "banner ad" a 4 letter word in the marketing world? Well, quite frankly, they historically suck. Intrusive, poorly targeted eye sores. No one wishes for more banner ads anymore...

I recently had the opportunity to attend some sessions at DIG South here in Charleston, SC and attended a session by Rocketfuel about the use of big data in display...

If you've ran any sort of paid search advertising for law firms, you know it's not cheap. You could easily spend thousands of dollars on any given day. Given the...