BLUE: Good For Creativity


Patrick at the Go To Team alerted me to this interesting Wired post on color’s cognitive effects. The brainiac psychologists at UBC who fielded the study started with tests to find measure avoidance and attraction.

Students avoided red (warning color) and gravitated to blue (color of water, sky, safety)…but the cognitive results were more enlightening. Red seems to improve performance on memory tests (the warning signals could lead to greater focus), while blue links to higher scores on creativity (safety invites you to explore). The implications…..lock yourself in a red room when doing the books, and blue one when concepting. And I’m glad we chose Blue Ion instead of Red Ion.